Eminyakeni yakamuva, amanani okutholwa kwe-LVMH Group ahlangabezane nokukhula okukhulu. Kusukela eDior kuya eTiffany, ukutholwa ngakunye kuhilele ukuthengiselana okubiza izigidigidi zamaRandi. Lo msindo wokutholwa awubonisi nje kuphela ukuphatha kwe-LVMH emakethe kanokusho kodwa futhi ubhebhethekisa ukulangazelela iminyakazo yayo yesikhathi esizayo. Isu le-LVMH lokuthola izinto alikona nje ukusebenza kwezimali ezinkulu; iyindlela ewumgogodla yokwandisa umbuso wayo womhlaba wonke wokunethezeka. Ngalokhu kutholwa, i-LVMH ayigcinanga nje ngokuqinisa ubuholi bayo emikhakheni yokunethezeka evamile kodwa futhi iqhubeke nokuhlola izindawo ezimakethe ezintsha, ithuthukisa futhi ukuhlukahluka komkhiqizo wayo kanye nomthelela womhlaba wonke.
2015: Repossi
Ngo-2015, i-LVMH yathola ingxenye engu-41.7% kumkhiqizo wobucwebe wase-Italy i-Repossi, kamuva yandisa ubunikazi bayo bafika ku-69%. Yasungulwa ngo-1920, iRepossi yaziwa ngemiklamo yayo emincane kanye nobuciko obusha, ikakhulukazi engxenyeni yobucwebe bezinga eliphezulu. Lesi sinyathelo sigcizelele izifiso ze-LVMH emkhakheni wobucwebe futhi safaka amafilosofi emiklamo emisha namandla omkhiqizo kuphothifoliyo yayo. Nge-Repossi, i-LVMH iphinde yahlanganisa ubukhona bayo obuhlukahlukene emakethe yobucwebe, ihambisana nemikhiqizo yayo ekhona efana ne-Bulgari ne-Tiffany & Co.
2016: Rimowa
Ngo-2016, i-LVMH yathola isiteki esingu-80% kumkhiqizo wemithwalo waseJalimane i-Rimowa nge-€ 640 million. Isungulwe ngo-1898, i-Rimowa igujwa ngamapotimende ayo e-aluminium eyisakhiwo sodumo nemiklamo emisha, okuyenza ibe umholi emakethe yezimpahla zokuhamba ezihamba phambili. Lokhu okwenziwayo akugcini nje ngokuqinisa isikhundla se-LVMH emkhakheni wezinsiza zokuvakasha ezisezingeni eliphezulu kodwa futhi kunikeze indlela entsha yokukhula engxenyeni yendlela yokuphila. Ukufakwa kwe-Rimowa kwenze i-LVMH yakwazi ukubhekelela kangcono izimfuno zabathengi bomhlaba wonke bemikhiqizo yokuhamba, futhi kwathuthukisa ukuncintisana kwayo emakethe kanokusho.
2017: Christian Dior
Ngo-2017, i-LVMH yathola ubunikazi obugcwele be-Christian Dior ngamaRandi ayizigidi eziyizinkulungwane ezingu-13.1, ihlanganisa umkhiqizo ngokuphelele kwiphothifoliyo yayo. Njengomkhiqizo osezingeni eliphezulu waseFrance, i-Christian Dior ibilokhu iwuphawu embonini yezemfashini kusukela yasungulwa ngo-1947. Lokhu kutholwa akuzange nje kuqinise isikhundla se-LVMH emakethe kanokusho kodwa futhi kwaqinisa ithonya layo emfashinini esezingeni eliphezulu, ezimpahleni zesikhumba namakha. Ngokusebenzisa izinsiza ze-Dior, i-LVMH ikwazile ukukhulisa isithombe sayo somkhiqizo emhlabeni wonke futhi yandise isabelo sayo semakethe.
2018: UJean Patou
Ngo-2018, i-LVMH yathola uhlobo lwe-French haute couture brand uJean Patou. Yasungulwa ngo-1912, uJean Patou waziwa ngemiklamo emihle kanye nobuciko obuhle kakhulu, ikakhulukazi engxenyeni ye-haute couture. Lokhu kutholwa kwandise ithonya le-LVMH embonini yezemfashini, ikakhulukazi emakethe ye-couture esezingeni eliphezulu. NgoJean Patou, i-LVMH ayigcinanga ngokukhanga amakhasimende anenani eliphakeme kuphela kodwa futhi yaphakamisa isithunzi sayo nokuma emhlabeni wemfashini.
2019: Fenty
Ngo-2019, i-LVMH yabambisana nesithonjana somculo womhlaba u-Rihanna, yathola ingxenye engu-49.99% yomkhiqizo wakhe we-Fenty. I-Fenty, ibhrendi yemfashini eyasungulwa u-Rihanna, ibungazwa ukuhlukahluka nokuhlanganiswa kwayo, ikakhulukazi emikhakheni yobuhle nemfashini. Lokhu kubambisana akuhlanganisanga nje umculo nemfashini kodwa kuphinde kwafaka i-LVMH ngamandla omkhiqizo omusha kanye nokufinyelela kusisekelo sabathengi abancane. Nge-Fenty, i-LVMH yandise ukufinyelela kwayo phakathi kwezibalo zabantu abasha futhi yaqinisa ukuncintisana kwayo ezimakethe ezihlukahlukene.
2019: UStella McCartney
Ngawo lowo nyaka, i-LVMH yangena ebhizinisini elihlanganyelwe nomklami waseBrithani uStella McCartney. Waziwa ngokuzibophezela kwakhe kumfashini eco-friendly futhi esimeme, uStella McCartney uyingqalabutho yemfashini esimeme. Lokhu kubambisana akugcinanga nje ngokuqondanisa imfashini nokusimama kodwa futhi kwabeka ibhentshimakhi entsha ye-LVMH enkundleni yokusimama. Ngo-Stella McCartney, i-LVMH ihehe abathengi abaqaphela imvelo futhi yaqinisa isithunzi nomthelela ekuthuthukisweni okusimeme.
2020: Tiffany & Co.
Ngo-2020, i-LVMH yathola uhlobo lobucwebe lwaseMelika i-Tiffany & Co. ngamadola ayizigidi eziyizinkulungwane eziyi-15.8. Isungulwe ngo-1837, i-Tiffany ingenye yemikhiqizo yobucwebe edume kakhulu emhlabeni, egujwa ngokusayina amabhokisi aluhlaza okwesibhakabhaka kanye nemiklamo yobucwebe bezinga eliphezulu. Lokhu kutholwa akugcini nje ngokuqinisa isikhundla se-LVMH emakethe yobucwebe kodwa kuphinde kwahlinzeka ngosekelo oluqinile lomkhiqizo ekusebenzeni kwayo kobucwebe emhlabeni jikelele. Ngo-Tiffany, i-LVMH yandise umlando wayo emakethe yaseNyakatho Melika futhi yaqinisa ubuholi bayo emkhakheni wobucwebe bomhlaba.
Izifiso ze-LVMH Group namathemba Ekusasa
Ngalokhu kutholwa, i-LVMH Group ayigcinanga nje ngokukhulisa isabelo sayo semakethe emkhakheni wokunethezeka kodwa futhi yabeka isisekelo esiqinile sokukhula kwayo esikhathini esizayo. Isu le-LVMH lokuthola izinto alikona nje ukusebenza kwezimali ezinkulu; iyindlela ewumgogodla yokwandisa umbuso wayo womhlaba wonke wokunethezeka. Ngokuthola nokuhlanganisa imikhiqizo, i-LVMH ayigcinanga nje ngokuqinisa ubuholi bayo ezimakethe zikanokusho kodwa iphinde yahlola izindawo ezintsha ngokuqhubekayo, ithuthukisa nokuhlukahluka komkhiqizo wayo kanye nomthelela womhlaba wonke.
Izifiso ze-LVMH zidlulela ngale kwemakethe kanokusho ekhona, kuhloswe ngayo ukuhlola imikhakha emisha ngokuthenga nokusungula izinto ezintsha. Isibonelo, ukusebenzisana no-Rihanna kanye no-Stella McCartney kwenze i-LVMH yakwazi ukuheha abathengi abasebasha futhi yabeka izindinganiso ezintsha ngendlela eqhubekayo. Ngokuzayo, i-LVMH kungenzeka iqhubeke nokukhula kwayo ngokuthengwa nokusebenzisana, iqinise ithonya layo ebuhleni, endleleni yokuphila, nasekusimameni, ngaleyo ndlela iqinise isikhundla sayo njengombuso wokunethezeka womhlaba wonke.
(Ama-Imgs avela kwa-Google)
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Isikhathi sokuthumela: Mar-03-2025