Njengomdlali ovelele embonini yedayimane yemvelo, uDe Beers uphethe ingxenye yesithathu yesabelo semakethe, ngaphambi kwe-Alrosa yaseRussia. Ingumvukuzi kanye nomdayisi, ithengisa amadayimane ngokusebenzisa abathengisi bezinkampani zangaphandle kanye nezitolo zayo. Kodwa-ke, uDe Beers ubhekane "nobusika" eminyakeni emibili edlule, lapho imakethe iba nenhlese kakhulu. Okunye ukwehla okukhulu kokuthengiswa kwamadayimane emvelo emakethe yomshado, okuwumphumela wamadayimane akhule elebhu, anomthelela omkhulu wamanani futhi kancane kancane angena emakethe yamadayimane emvelo.
Imikhiqizo yobucwebe eyandayo nayo ikhulisa utshalomali lwazo emkhakheni wobucwebe bedayimane okhule elebhu, ifuna ukwabelana nocezu lukaphaya, ngisho no-De Beers naye waba nombono wokuqala uhlobo lwabathengi be-Lightbox ukukhiqiza amadayimane akhule elebhu. Kodwa-ke, muva nje, uDe Beers umemezele ukulungiswa okukhulu kwamasu, enquma ukuyeka ukukhiqiza amadayimane akhule elebhu yomkhiqizo wabathengi be-Lightbox futhi agxile ekukhiqizeni nasekuthengisweni kwamadayimane emvelo aphucuziwe. Lesi sinqumo siphawula ukushintsha kukaDe Beers kokugxila ekudayimaneni akhule elebhu kuya kumadayimane emvelo.
Emhlanganweni wasekuseni we-JCK Las Vegas, i-CEO yakwa-De Beers u-Al Cook uthe, "Sikholelwa ngokuqinile ukuthi inani lamadayimane akhule elebhu lilele kusici sawo sobuchwepheshe, kunemboni yobucwebe." I-De Beers ishintsha ukugxila kwayo kumadayimane akhule elebhu iye emkhakheni wezimboni, nebhizinisi layo le-Element Six elithuthukiswa kahle elizohlanganisa amafekthri ayo amathathu e-chemical vapor deposition (CVD) ibe yindawo eyizigidi ezingama- $ 94 ePortland, e-Oregon. Lolu shintsho luzoguqula lesi sikhungo sibe isikhungo sezobuchwepheshe esigxile ekukhiqizeni amadayimane azosetshenziswa ezimbonini. U-Cook uqhube wathi inhloso kaDe Beers ukwenza i-Element Six "ibe ngumholi wezixazululo zobuchwepheshe bedayimane zokwenziwa." Ugcizelele wathi, "Sizogxila kuzo zonke izinsiza zethu ukuze sakhe isikhungo se-CVD esisezingeni lomhlaba." Lesi simemezelo siphawula ukuphela kohambo luka-De Beers lweminyaka eyisithupha lokukhiqiza amadayimane akhule elebhu omugqa wakhe wobucwebe we-Lightbox. Ngaphambi kwalokhu, i-Element Six yayigxile ekuhlanganiseni amadayimane ezimbonini nasezifundweni zocwaningo.
Amadayimane akhule elebhu, njengomkhiqizo wobuhlakani bomuntu kanye nobuchwepheshe obuthuthukile, angamakristalu alinywa ngokulawula ngokunembile izimo ezihlukahlukene elabhorethri ukuze alingise inqubo yokwakheka kwamadayimane emvelo. Ukubukeka, izici zamakhemikhali, kanye nezakhiwo ezibonakalayo zamadayimane akhule elebhu kucishe kufane namadayimane emvelo, futhi kwezinye izimo, amadayimane akhule elebhu aze adlule amadayimane emvelo. Ngokwesibonelo, elabhorethri, ubukhulu nombala wedayimane kungalungiswa ngokushintsha izimo zokulima. Ukwenza ngokwezifiso okunjalo kwenza kube lula ngamadayimane akhule elebhu ukuze ahlangabezane nezidingo zomuntu ngamunye. Ibhizinisi eliwumgogodla lika-De Beers belihlala liwumkhakha wezimayini wedayimane wemvelo, oyisisekelo sakho konke.
Ngonyaka odlule, imboni yedayimane emhlabeni wonke yayintengantenga, futhi inzuzo kaDe Beers yayisengcupheni. Nokho, ngisho nasesimweni esinjalo, u-Al Cook (i-CEO yakwa-De Beers) akakaze aveze isimo sengqondo esingesihle ngekusasa lemakethe elibi futhi uqhubekile nokuxhumana ne-Afrika nokutshala imali ekulungisweni kwezimayini zedayimane eziningi.
UDe Beers naye wenze izinguquko ezintsha.
Le nkampani izomisa yonke imisebenzi e-Canada (ngaphandle kwemayini ye-Gahcho Kue) futhi ibeke eqhulwini ukutshalwa kwezimali kumaphrojekthi anenzuzo enkulu, njengokuthuthukiswa kwamandla emayini engaphansi komhlaba yase-Venetia eNingizimu Afrika kanye nenqubekelaphambili yemayini engaphansi komhlaba yase-Jwaneng e-Botswana. Umsebenzi wokuhlola uzogxila e-Angola.
Le nkampani izolahla izimpahla ezingezona zedayimane kanye nokulingana okungewona amasu, futhi ihlehlise amaphrojekthi angewona abalulekile ukuze kuzuzwe umgomo wokonga amaRandi ayizigidi eziyi-100 ngezindleko zonyaka.
UDe Beers uzoxoxisana ngenkontileka entsha yokunikezela nababambeli bokubuka ngo-2025.
Kusukela engxenyeni yesibili ka-2024, umsebenzi wasemayini uzoyeka ukubika imiphumela yokuthengisa ngeqoqo futhi ashintshele emibikweni enemininingwane eminingi yekota. U-Cook uchaze ukuthi lokhu bekuwukuhlangabezana nekhwelo "lokungafihli okuthuthukisiwe nokunciphisa imvamisa yokubika" ngamalungu emboni nabatshalizimali.
I-Forevermark izogxila kabusha emakethe yaseNdiya. I-De Beers izophinde yandise ukusebenza kwayo futhi "ithuthukise" uhlobo lwayo lwabathengi olusezingeni eliphezulu iDe Beers Jewellers. U-Sandrine Conze, oyi-CEO yohlobo lwe-De Beers, uthe emcimbini we-JCK: "Lolu mkhiqizo okwamanje lupholile - ungathi luthuthukiswe kakhulu. Ngakho-ke, sidinga ukulenza libe nomuzwa ojulile futhi sikhulule ngempela ubuhle obuyingqayizivele be De Beers Jewellers brand." Le nkampani ihlela ukuvula isitolo esiphambili eRue de la Paix eParis.
Isikhathi sokuthumela: Jul-23-2024